Digital to command 68.1 per cent share as commerce emerges fastest grower
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
MUMBAI: GroupM, WPP’s media investment group, today published the topline findings of its End-of-Year Global Advertising Forecast for 2024. The report, which analyses advertising investments over...
MUMBAI: He spent a good five years at Broadcast Audience Research Council (Barc India) between 2017 and 2022 as vice-president digital products & business. Vivek Mishra...
Mumbai: Today, e-commerce, after a surge of investment and adoption during the pandemic, is finding its place in a world where in-person activities are resuming. GroupM...