MUMBAI: Good things may come in small packages, but the biggest growth story in streaming is now arriving in bite-sized episodes. Micro-dramas are proving that when...
ZEE Entertainment's short-form video platform is betting on seasoned marketing firepower to win India's nascent microdrama war
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
MPA report says social-first short dramas are outpacing cinema and reshaping viewing habits
