Connect with us
ZEE Entertainment's short-form video platform is betting on seasoned marketing firepower to win India's nascent microdrama war
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
SINGAPORE: Micro-dramas, once a fringe curiosity, are now a juggernaut. China’s revenues rocketed from $0.5 billion in 2021 to $7 billion in 2024 and will overtake...
