JioStar and JioHotstar franchise spans six editions as brands tap festive-season reach
Ekta Kapoor's captive reality format turns six weeks of jailhouse drama into a genuine global cultural moment
The reality television veteran brings 15 years of Bigg Boss, Khatron Ke Khiladi and Jhalak Dikhlaja pedigree to the broadcaster's non-fiction stable
Netflix and Balaji Telefilms's captive reality format turns Fridays into a national appointment, with 2.5bn views and viewers across 12 countries tuning in
Reality hit wraps record-breaking season with strong engagement and brand buzz
