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Mumbai: The Media Investment Summit 2024 which is being held on 4 April at Novotel, Mumbai is a dynamic platform that aims to bring together minds...
Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
Mumbai: Children have become an important consideration for marketers when they plan promotions for products/services meant for family consumption. Marketers are weighing in on buying decisions...
NEW DELHI: Consumers in rural India are increasingly concerned about health, safety, and future well-being, especially of the chief earners in their families, shifting their focus...
MUMBAI: Kantar IMRB and Payback have published a comprehensive report named Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that...
