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MUMBAI: In a world where content is king and attention spans are currency, India’s media playbook is in desperate need of an update and Kantar just...
MUMBAI: Every morning, as the first rays of sunlight kiss the banks of the Ganges, Haridwar awakens to a symphony of temple bells and the resonant...
Mumbai: Post-pandemic, Gen Alpha’s engagement with digital media has surged, significantly influencing family choices in food, entertainment, IT products, durable goods, and FMCG. To explore this...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
Mumbai: Market Research Society of India (MRSI), India’s foremost industry-led market research body today announces the formation of the Managing Committee for the tenure of 2024-2027....
