Digital surge, rural powerhouses and generational splits to force marketers to rethink strategies
Media Compass tracks 87,000 Indians to decode the nation’s cross-platform behaviour.
25 per cent Indians visited religious destinations in 2024; Kantar to track Maha Kumbh 2025
55 per cent of parents are allowing full discretion to their kids over career choices.
Rural India embraces convenience and digital payments, boosting basket sizes.
