The duo join from Ogilvy India where their respective last roles were as group creative directors.
The film is focused on promoting Skoda Salvia to the Indian masses.
Roy will report to L&K Saatchi & Saatchi and Publicis Worldwide, India CEO Paritosh Srivastava.
The campaign to promote the Škoda Slavia launch is crafted by Publicis Worldwide India.
Patil’s last assignment was with Publicis Worldwide India as ECD.
