Nazara is going to acquire 55 per cent stake in Datawrkz valuing it at Rs 255 crore.
The partnership enables media buyers to leverage rich audience segments on PubMatic.
Brands need to be able to build a cohesive omnichannel strategy across all digital platforms.
The app has more than 160 million active users.
Ad fraud is probably one of the most poignant points of fraud in any industry.
