The deal enables brands to target automated ads across Disney’s properties.
MiQ can now access premium video inventory on Samsung TV Plus.
Nazara is going to acquire 55 per cent stake in Datawrkz valuing it at Rs 255 crore.
The partnership enables media buyers to leverage rich audience segments on PubMatic.
Brands need to be able to build a cohesive omnichannel strategy across all digital platforms.