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Mumbai: Media-tech startup Zapr has partnered with programmatic advertising company PubMatic. This partnership will enable media buyers to build integrated TV and digital plans by leveraging...
NEW DELHI: The following digital advertising trends will influence the shift to programmatic buying and help brands optimise ad spend. Data and cookie deprecation There has...
NEW DELHI: With over 530 million people connected to the world wide web and counting, India has the second-largest internet user base in the world today....
NEW DELHI: In the past four months due to the Covid2019 crisis, customers have been compelled to embrace technology in their daily lives whether it's ordering...
MUMBAI: Programmatic advertising is revolutionising the advertising industry. Programmatic ad spends accounted for a whopping 90 per cent of total spends by Fortune 500 brands worldwide...
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