India’s public relations industry is undergoing its most significant transformation in a generation. The convergence of artificial intelligence, regional media explosion, creator-led communication, and data-driven storytelling...
AI, mega-mergers and in-house power shifts pushed communications into the centre of business strate
Move comes amid signs Roblox is preparing operational groundwork in India
Story-living makes the audience a key part of the brand story, transforming PR into something new.
Veteran PR leader Meghna Sharma to steer Aditya Birla's communication strategy
