From Starbucks to Emcure, companies are ditching uniform tone in favour of tailored messaging for millennials and Gen Z, and it is working
Reddit CFO brings IPO experience to steer next phase of expansion
Gen Z actors tease campaign with playful ‘Pepsi Vanity Trailer’ reveal.
A web series star, podcaster, and 376k Instagram followers, Naina Avtr is India’s first AI superstar
Essentials get a tax trim, dairy gains Rs 11400 crore, but colas still fizz at forty per cent.
