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At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
Mumbai: It has been in the making for around three years now. But the Broadcast Audience Research Council (BARC) – the Indian media sector‘s riposte to...
MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have...
MUMBAI: Bollywood is increasingly turning to news channels for in-film placement. The latest in line is Times Now. The English news channel has joined hands with...
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