MAM
Media2win and Times Now launches Bangaloretommorrow.com
MUMBAI: News channels are increasingly adopting to interactive tool to amplify its brand recall amongst audience. Times Now and Media2win, a full service interactive agency have jointly launched www.bangaloretomorrow.com to serve as the online platform for the show Bangalore Tomorrow. Action Today. For Tomorrow initiative.
The interactive website has been designed to provide Bangaloreans an online platform to voice their opinions on Bangalore’s identity, places and its future. The site bangaloretomorrow.com will carry messages, features; survey based stories, interviews, consumer voice, interactive exercises and ground activation with the people of Bangalore and the news makers of the city, according to an official release.
Media2win CEO Krishna Kumar says, “Consumer generated content is fast becoming an important element in the media space. The site bangaloretomorrow.com with its unique interactive platform helps consumers of Times Now voice their concerns and opinions about this wonderful city and share them with others”
Commenting on the launch of the website, Times Now VP and business head Partho Dasgupta adds, “Presenting people’s point of view is the essence of ‘Bangalore Tomorrow. Action Today. For Tomorrow’ initiative, www.bangaloretomorrow.com is one of it’s kind forum for Bangloreans to speak up for their city and present their views. The website compliments the ongoing television, on-ground and mobile campaign by Times Now.”
The site, www.bangaloretomorrow.com is being promoted by online banners. The user has the option to post a comment, view or experience related to Bangalore City using icons pertaining to what they love, wish, think, did and will do for the city.
Visitors will find easy navigation of the Bangalore map on the site.they can also send a viral mail to their friends inviting him/her to read the message posted by them and post their opinions on the website. Visitors to the website can read any posted message and give it a thumbs up or a thumbs down. There are also links to blogs and vox pops pertaining to the city, informs the official release.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
