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Mumbai: Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an...
Mumbai: The burgeoning of OTT content consumption in the past couple of years fuelled a proportional increase in the demand for third-party viewership data which, in...
CANNES: All the naysayers must be regretting not hoofing it down to the south of France for the annual jamboree of the content trading and production...
Mumbai: Is it the right time for monetisation of OTT from a business perspective for advertisers? This set the ball rolling for the panel discussion on...
Mumbai: The addressable connected TV (CTV) advertising universe is estimated at six to eight million, according to mediasmart, an Affle company, India and SEA, senior director-...
