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KOLKATA: Over the last two years, streaming giant Netflix has been experimenting with its pricing model as well as marketing strategy in India. After seeing massive...
KOLKATA: Launched with the brand promise of ‘made for stories’ that are differentiated and compelling, Viacom18’s premium SVoD offering Voot Select has hit the landmark milestone...
KOLKATA: Zee5 has unveiled its latest integrated marketing campaign – ATM, acronym for ‘Any Time Manoranjan’, to further strengthen the OTT platform’s connection with audiences across...
KOLKATA: In the last one year, the direct-to-consumer (d2c) segment has been prioritised by The Walt Disney Company more than ever before, and it has yielded...
KOLKATA: Netflix added inclusion as its cultural value in 2017. Recently, the streaming giant released its first ‘inclusion report’, which revealed that women comprised 47.1 per...
