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KOLKATA: The Indian media and entertainment industry is standing at a point when the requirement for video content is, more or less, growing in tandem with...
KOLKATA: The parliamentary standing committee on IT has said that the new digital media rules under the IT Act will bring a level playing field for...
KOLKATA: Over the last two years, streaming giant Netflix has been experimenting with its pricing model as well as marketing strategy in India. After seeing massive...
KOLKATA: Launched with the brand promise of ‘made for stories’ that are differentiated and compelling, Viacom18’s premium SVoD offering Voot Select has hit the landmark milestone...
KOLKATA: Zee5 has unveiled its latest integrated marketing campaign – ATM, acronym for ‘Any Time Manoranjan’, to further strengthen the OTT platform’s connection with audiences across...
