Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
Report draws on 1,000 campaigns to connect audience strategy with media quality
VDO.AI study finds format and relevance trump AI in the battle for eyeballs
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
Streaming revenues will surpass traditional TV by 2027, led by India and China.
