VDO.AI study finds format and relevance trump AI in the battle for eyeballs
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
MUMBAI: To use a cricket analogy, television is going to go even more on the backfoot while online video shall come charging down the pitch to...
Mumbai: Sports media rights investments in India will grow at 10.1 per cent CAGR (compound annual growth rate) over 2021-26, bolstered by demand for cricket properties,...
Mumbai: After the windfall of 2020, the streaming industry saw consumers’ on-demand content consumption patterns getting more and more well-entrenched and diversified in 2021. As exaggerated...
