ITC’s cracker leans into ASMR and youth culture to make indulgence louder and cheesier.
After stints at Bisleri and Croma, the creative director is now polishing TBZ's century-old lustre
As official good times partner, the brand refreshes its iconic jingle for women’s cricket’s biggest
WPP Open adds agentic AI to scale creative and strategic expertise
Veteran brand-builder steps up as group ceo, capping a 25-year run across India and Asia
