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Group M is aiming big in India this year. Areas such as branded entertainment on television, sponsorship management for sporting events, developing search capabilities and expanding...
MUMBAI: FIFA and Adidas today formally announced an extension of their long-term partnership agreement granting Adidas the official partnership, suppliership and licensing rights for the FIFA...
The southern market is undoubtedly becoming increasingly critical for marketers. Ironically, this region in terms of its sheer advertising revenue contribution is shrinking. O&M president (Chennai...
MUMBAI: Has Tarun Katial, Star India’s senior vice-president, programming, content and communication, put in his papers following his transfer to Star Asia’s head office in Hong...
Star India has created a powerful public service message featuring Amitabh Bachchan to sensitise and encourage viewers to their extend support in rebuilding the flood-ravaged hill-state...
