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MUMBAI: No one pays attention to web banners anymore. So Fevicol, India’s leading adhesive brand, decided to make a banner that would genuinely stick and not...
MUMBAI: Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many...
MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: Engine oil company Castrol Activ is back with its above the line marketing campaign for 2018 titled ‘Beach’. The campaign is deep rooted in the...
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