MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs...
MUMBAI: Global ad revenues rose just 1.9 per cent to $76.6 billion in the first quarter of 2013 as compared with the year-ago period, according to...
MUMBAI: US sports broadcaster ESPN will shut down its three year old 3D channel by the end of this year. There is a lack of viewer...
MUMBAI: New Delhi Television (NDTV) ain’t giving up on its law suit against global research agency Nielsen on account of the TV ratings service it runs...
MUMBAI: For the advertising industry, 2012 closed on a positive note with ad spends increasing 3.2 per cent globally year-over-year to $557 billion, according to Nielsen’s...