CANNES: “It is all about opportunities and it isn’t simple. Opportunity involves risk and in many instances, feels threatening,” said DreamWorks Animation CEO Jeffrey Katzenberg. Named...
MUMBAI: Viacom has announced a partnership which will see it deliver social video advertisements for its channels via Twitter Amplify. The collaboration will start at the...
CANNES: That they’ve come to Mip Junior looking for kids’ content doesn’t really mean they are clear about what they want to buy. Which is where...
MUMBAI: Getting more money out of advertising-that is always what everyone wants and Amagi Media Labs gives channels and advertisers just what they have been wanting...
MUMBAI: Advertisers and their agencies always want a bigger bang for their buck. Especially if it is buying expensive air time on TV channels. And one...
