GECs
Amagi Media Labs enables ETV to generate custom feed for Singapore
MUMBAI: Geo-targetted advertising was started in India by Amagi Media Labs that enabled channels to have particular ads in particular regions. But it didn’t just stop there. It has also started creating local feeds for channels that want to air in other countries.
According to Amagi, at times, certain shows are not allowed to be aired in other countries due to broadcast regulations, so it is replaced with regional shows. Local content to cater to local audiences can also help in getting targeted advertising in the country.
In the latest move, the channel has partnered with Eenadu Television to provide custom feed for ETV Telugu in Singapore through Amagi’s cloud enabled broadcast solution. Amagi’s localisation platform at SingTel’s Mio TV will be doing the job for the channel. Earlier, another Telugu network had done the same in Singapore. Maa Network’s Maa TV and Maa Movies also aired local shows to its viewers in Singapore earlier this year.
ETV Telugu wanted to bring their linear feed to Singapore and it was asked to opt out of two hours of its programming. Using Amagi’s cloud based platform, they have been able to create a local feed for Singapore audiences. “We had a requirement to replace couple of hours of programming on every day basis for our distributor in Singapore while justifying the RoIs,” said Eenadu TV vice president Bapineedu.
Amagi’s technology helps channels save a lot of resources of creating a new feed using satellite or fiber.
“The system is designed in a manner such that the content masking process works in parallel to the satellite broadcast’s processes and scheduling,” said Amagi co-founder and CTO Srividhya S. “Unlike the traditional triggering mechanism used, Amagi’s barcoding based approach offers workflow flexibilities and 100 per cent accuracy in identifying and replacing content assets.”
Recently Amagi has perked up on its geo targeted advertising for Nickelodeon and HUL as well as Zee TV.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
