These investments by streamers were accompanied by a knock-on effect.
The seven new titles span sci-fi thriller, comedy, and period drama.
This will be due to price competition and lower Arpus from Netflix’s hybrid AVoD-SVoD tier.
Almost one in five of Western Europe’s Netflix users will be on the ad tier by 2027.
Asia Pacific will see the strongest growth and biggest ARPU uplift from Netflix’s ad tier.
