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MUMBAI: TAM, the television ratings provider, has assured the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) that it will work...
Mumbai: Some television channels pay bribes to have their viewership ratings falsely boosted. Those who help the television channels in subverting the ratings system are the...
NEW DELHI: TAM Media, the sole television ratings agency in India, is now under attack from the pubcaster. The Prasar Bharati board Monday formally gave approval...
MUMBAI: The need for speeding up the existence of a transparent television audience system under the aegis of the broadcasters and the advertising and media agencies...
NEW DELHI: Prasar Bharati, which has the largest reach terrestrially through local cable operators and around 20 per cent of the market through various DTH platforms,...
