Conceptualised by 22feet Tribal Worldwide, the brand campaign celebrates Mother’s Day '22.
Mylo highlights that motherhood is a full-time job that deserves to be recognized.
The campaign is inspired by real-life scenarios of millennial mothers.
Brand after brand in ad after ad cater to the same old trope of self-sacrificing, do-it-all mother
The marketing campaign called #SheIsImperfectlyPerfect celebrates Mother’s Day.
