The ad-tech executive outlines how developers can turn cheap installs into lasting value
Krafton plans a lighter BGMI experience as the game crosses 260 million downloads
Android installs cost nearly 20x less globally, but 75 per cent of games miss 3 per cent Day-30 retention
AI has unlocked a whole new set of possibilities for game publishers like us.
The three tournamentswill air between 14 and 20 July.
