Don’t chase every channel, play the right ones, and let growth do the rest.
Report flags measurement gaps as 82 per cent of advertisers struggle to connect campaigns with sales
New categories like AI marketing and CTV in SMARTIES India 2024 highlight AI-driven trends.
42 per cent of Indian marketers are in the innovative phase as per an MMA study conducted.
MMA Global India & Publicis Commerce launched the toolkit on 5 March.
