At Ficci Frames 2025, Meta leaders accentuate Gen Z, short-form video, and AI innovation
The partnership aims to capture a slice of what could become a $5 billion industry within 3 years
MPA report says social-first short dramas are outpacing cinema and reshaping viewing habits
It invests Rs 90 crore in two new ventures targeting younger audiences & unified content delivery
Veteran content strategist to lead micro drama initiatives, bringing two decades of expertise
