MUMBAI: With the World Cup celebrating its climatic final act tomorrow; the advertising fraternity is being enticed with – what else? – some more cricket. Ten...
MUMBAI: Techniche Media has re-positioned itself to exploit the opportunity that exists in offering consultancy services to ad agencies, radio channels and advertisers. Percept Advertising’s division...
NEW YORK: A study by BIGresearch and the US based Centre for Media Research concludes that the growth of simultaneous media usage should have direct impact...
Dear advertising, media professionals, advertisers and broadcasters, (Warning!!!! Please treat this as constructive criticism because the views of your own fraternity and industry bigwigs have been...
NEW YORK: The global entertainment and media industry spending will surpass $1.1 trillion this year, 3.7 per cent higher than its 2002 level, according to PricewaterhouseCoopers...
