The relaunched readership survey will track digital editions and test a new trust and attention metric, starting with two states
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Combined company to exceed $4 bn revenue and serve $300 bn in ad spend
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
The global solution enhanced ad ROI with pre-bid avoidance, reducing media waste.
