A broadcast journalist who turned to advertising purely because he loved it, Maxus global planning director Nick Vale enjoys the energy of the ad industry. He started...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: BBC World has assigned creative and media duties in India to Vyas Giannetti Creative and MediaCom India respectively. The agencies will be responsible for providing...
MUMBAI: In today’s day and age when accountability is high on the clients’ agenda and everyone wants to get the maximum bang for the buck, the...
MUMBAI: “I’m not going to give a Media Review but a Media Proview, if any such word exists,” said Sam Balsara at the first ever Media...
