Sixteen years in the media trenches culminate in a national mandate for the ad sales veteran, with mentor Raj Kiran Singh taking a bow too
Integrated Media contributes 52.5 per cent as agency model shifts beyond creative
New 2026 policy extends TRP freeze across genres pending fresh registration
The selected agency will be responsible for the pan-India media strategy
MUMBAI: Maxus has successfully retained the media responsibilities of the Indian Premier League for its 10th edition. Maxus has been the media agency for IPL ever...