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MUMBAI: SONY MAX, the premium Hindi movies and special events channel which recently launched its latest initiative“NO TALKIES”-India’s first National Dumb Charades competition for Media Agencies...
MUMBAI: The media agencies are busy brushing up on their knowledge of the names of movies. And why? Well, they are all gearing up for No...
A broadcast journalist who turned to advertising purely because he loved it, Maxus global planning director Nick Vale enjoys the energy of the ad industry. He started...
MUMBAI: Single flagship clients account for over one-fifth of revenue for many media agencies, showing a symbiotic long-term relationship between them. Mindshare earned 20.3 per cent...
MUMBAI: BBC World has assigned creative and media duties in India to Vyas Giannetti Creative and MediaCom India respectively. The agencies will be responsible for providing...
