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MUMBAI:Trust MAX to experiment and innovate – that too in style. After the much-hyped Cricket World Cup that reaped fruitful returns for the channel, it is...
MUMBAI: While MAX gave the country forty ‘mus’licks, etc prefers to rock the county with numbers from the home ground. With the etc Naach Meri Jaan...
MUMBAI: Looks as if the competition is trying to emulate MAX’s successful “cricketainment” formula. If MAX had one animated tiger character doing its thing, ESPN Star...
MUMBAI: The question was never whether the World Cup would deliver monster ratings, just how high could it go? TVRs for the ICC World Cup 2003...
MUMBAI: MAX can’t seem to get enough of cricket. Barely have the Indian team been able to get back home and recover from the drubbing they...
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