30 per cent increase in time-spent, unique users grow to 25 per cent.
Brands capitalise on regional content, highlight the need for going hyper-local.
An industry veteran, Khattar served Maruti Udyog from 1993 to 2007
The #BeLimitless campaign will be backed in print, OOH and social media.
It posted total sales of 160,226 units last month.
