The show became the top non-fiction programme in Hindi GEC for FY22, with 168 million viewers.
The project is supported by dentsu Impact.
30 per cent increase in time-spent, unique users grow to 25 per cent.
Brands capitalise on regional content, highlight the need for going hyper-local.
An industry veteran, Khattar served Maruti Udyog from 1993 to 2007
