Brands capitalise on regional content, highlight the need for going hyper-local.
An industry veteran, Khattar served Maruti Udyog from 1993 to 2007
The #BeLimitless campaign will be backed in print, OOH and social media.
It posted total sales of 160,226 units last month.
In quarter 1, the performance of the company was affected due to Covid19.
