Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
Expanded partnership sharpens ad quality and boosts revenue across live content
Adtech firm bets on interactive CTV and AI-powered creative infrastructure.
Tie-up aims to boost transparency and real-time access in outdoor ads
With 12m reach and 25 pc higher results, CloudTV’s 3D ads reshape TV brand play.
