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LONDON: News Corporation’s pay TV technology company NDS has launched NDS RapiAd, an interactive TV advertising production service. RapiAd enables advertisers to create,...
MUMBAI: The BBC World Service is launching its first major direct e-marketing campaign. This builds on the success of its e-newsletters sent to thousands of listeners...
MUMBAI: Another innovative product comes out of the Essel group. The Subhash Chandra led company which spawned the money spinning online lottery venture in the country,...
MUMBAI: BBC World has created a spot buy opportunity for it’s programmes – India Business Reportand The Situation Room in the months of March and April...
MUMBAI: Public Relations Consultants Association of India (PRCAI), an industry body established in 2001 to develop standards, ethics, expertise and knowledge in the public relations industry...
