MAM
NDS launches interactive TV advertising production service RapiAd
LONDON: News Corporation’s pay TV technology company NDS has launched NDS RapiAd, an interactive TV advertising production service.
RapiAd enables advertisers to create, preview and submit a new interactive TV advertisement in less than an hour. The service can be accessed from a normal desktop making the process simple and intuitive.
RapiAd significantly cuts production time and enables the advertiser to deploy ads on multiple broadcasters on the BSkyB digital satellite platform, and in time on other platforms.
An official release informs that agencies have already tried the NDS RapiAd service. The release quoted head of interactive TV at Media agency OMD UK Toby Hack as saying, “We have been trying NDS RapiAd for some time and found it to be highly intuitive. NDS RapiAd makes it quick and easy to create iTV ad campaigns and helps us focus on creating successful campaigns. We don’t have to think about the technology, we can just get on with it.”
The NDS RapiAd service has also been accredited by Sky Interactive as part of their recently launched WTVML advertising template strategy, the release adds.
NDS director, Interactive TV Solutions Rahul Chakkara was quoted as saying, “The increasing volume of iAds on Sky shows that the interactive TV advertising segment is gaining traction in the UK. NDS RapiAd provides a significant leap forward, taking away the pain of creating interactive TV advertisements. NDS RapiAd service is built on a very simple idea – make it simple and easy. This allows advertisers to be more creative and productive.”
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
