MAM
BBC World to offer special ad packages for new launches
MUMBAI: BBC World has created a spot buy opportunity for it’s programmes – India Business Reportand The Situation Room in the months of March and April 2003.
Over the next two months, BBC World has come up with a series of unique video essays on the way forward for the Indian economy in the India Business Report : India The Road Ahead starting 9 March 2003.
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Programme
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Day
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Time
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Nos of spots
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India Business Report
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Sunday 9,16,23, 30 March
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11 am 10 pm
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4 * 30s
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The Situation Room
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Saturday 5 April
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9 pm
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2 * 30s
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The Situation Room
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Sunday 6 April
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9 pm
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2 * 30s
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Hard Talk
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Monday to Friday
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9 pm to 9:30 pm
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10 * 30s
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RODP
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Monday to Friday
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6 pm to 12 midnight
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10 * 30s
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Breakfast News
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Monday to Friday
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6:30 am to 9:30 am
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10 * 30s
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ROS
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Saturday to Sunday
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6:30 am to 11:30 pm
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32 * 30s
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Total spots
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70 * 30s
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In the programme, four of India’s leading thinkers will offer a very personal vision of where India should be on the world stage and provide their own road maps for the journey ahead. The specially invited dignitaries include venture capitalist and author Gurcharan Das, Swadeshi Jagran Manch leader Swaminathan Gurumurthy, Professor Prabhat Patnaik of the Centre for Economic Studies and Planning in Delhi and Madhya Pradesh Chief Minister, Digvijay Singh, feature in four unique episodes with their views on India’s road ahead.
In April, BBC World will present The Situation Room. The events in The Situation Room are fictional. The possible dangers it presents are not. The programme examines how the world’s superpowers makes decisions in an international crisis.
The fictional situation is as always – it’s 2004 and India and Pakistan are at war, both with missiles ready and aimed. The American president and his top advisors must diffuse the situation. Filmed in Washington DC, The Situation Room gathers military experts, strategists and diplomats from the Reagan, Clinton and Bush Sr administrations to form a response to the stand-off.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
