At TCH x VAM 2026, streamers unpacked the race between reach, retention and regional storytelling
MUMBAI: Hyderabad-based OTT aha has upped the ante in its Telugu content game. In March 2025. it expanded senior vice-president – content & strategy (aha Tamil)...
Mumbai: Sun TV veteran Kavitha Jaubin has joined Arha media-owned Aha as VP of content & strategy-Tamil. Jaubin confirmed the development to Indiantelevision.com over a call....
MUMBAI: For over 15 years, she was one of many bright lights at the Kalanithi Maran-owned Sun TV network. But for now, content & brand integration...
MUMBAI: TV viewership is growing in the regional market and TV broadcasters do not fear the OTT threat. Instead, regional players are looking at attracting younger...