The data shows divided consumer views on celebrity impact on buying decisions.
This collaboration aims to reach out to audiences across age groups with ever-changing taste.
Katrina Kaif has been signed as a brand ambassador recently by the brand.
The latest TVC for the Zydus Wellness brand has been conceptualised by Wunderman Thompson.
The posters, promoting Navratri and featuring Bollywood’s finest, were slammed and have since be