Kantar’s Brand Inclusion Index reveals that progressive advertising is proven to drive sales.
Eicher Motors, Nestle, Delightful Gourmet & Tata Group win in the digital category.
It shows that return on investment from digital trumps other mediums for the FMCG sector.
80 per cent of the respondents have altered their opinions based on Fake News
Kantar's AI offer reduces ad failure risks ensuring better-tested campaigns and less backlash.
