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MUMBAI: Follow social conversations and you will be led to believe that it is politicians, Bollywood stars, movies, Indian fictional television shows and characters that create...
MUMBAI: Can an Indian broadcast TV network imagine that it could gross $600 million in revenue– that is about Rs 4,200 crore – in one day?...
MUMBAI: Come the IPL in end March 2020, and Hotstar subscribers will be able to get access to the Disney+ app which has managed to attract...
MUMBAI: No other sport generates as much excitement in India as does cricket. No other sport unites a nation of 1.3 billion more than cricket. The...
MUMBAI: Bang for the buck. That’s what brand and marketing managers look for whenever they put their money behind an event. And one such property that...
