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Ormax Media, the consumer knowledge and consulting firm for the media and entertainment industry, has entered into its fourth year of operations with plans to expand...
MUMBAI: The viewership for the first 46 matches (44 matches excluding two abandoned matches) of the Indian Premier League remained flat at 3.40 TVR, despite the...
MUMBAI: The viewership of the Indian Premier League has stabilised after going through a ‘level shift‘ or sudden drop in viewership, according to an analytical report...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership. According to TAM data...
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