Ex-Bytedance and Accenture executive steered campaigns across IPL, World Cup
Indian broadcaster expands sports empire by snapping up The Hundred franchise
Its earnings more than double to Rs 581 crore whilst bagging 35.5 per cent TV entertainment share
IPL sees 13.8 per cent brand value rise, fuels global investor interest
JioStar's sports & live experiences head lays out what has driven the investment