Advertisers are being asked to prove RoI and the added value of digital marketing.
Mobile advertising has gained strong traction among Indian advertisers.
The two-day OTT-CTV advertising summit was held on 7 and 8 October
Connected TV viewability tops the video viewability rankings worldwide.
MUMBAI: As per eMarketer ad fraud is a top concern for both media buyers (33 per cent) and suppliers (44 per cent), and both groups also...
