Was launched in partnership with Microsoft Advertising.
It will allow advertisers to seamlessly track and view the end-to-end carbon footprint.
As per study, digital ad spend fraud will reach $68 bn globally in 2022, up from $59 bn in 2021.
The report explores a gap between what organisations are actually doing to deal with these changes
The report surveyed as many as 151 Indian digital advertising professionals across India.
