Marketers at Indian Television.com’s Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brands that stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
Nikhil Madhok reveals how authentic storytelling rewires minds, not just viewing habits
He briefed the audience at The Content Hub 2020 on the challenges TV is facing today
