IMDb finds 13 of 64 popular Indian series began on YouTube, with 11 later moving to subscription platforms for subsequent seasons
IMDb report records a drop from 202 titles in 2023 to 145 in 2025, with regional commissioning also narrowing as platforms reassess their slates
Digital originals now account for 86 per cent of series interest, while audiences explore a much wider range of titles beyond the biggest hits
FICCI FRAMES panel calls for riskier genres as Netflix unveils Lock Upp’s next chapter
